Description

Immofinanz is building a new commercial park in Brașov, consisting of a 2 storey Kaufland hypermarket and an adjacent ground-floor developed retail gallery- Stop Shop – the first of its kind in Romania. The two buildings are facing one another, being separated by a parking facility. Offering a highly-equipped hypermarket and a retail gallery that boasts a high functionality with an attractive mix of companies, the park is set to become a new commercial focal point in the area, as it is thought of as a place that will facilitate the access capabilities of private vehicles rather than pedestrian foot traffic.

However, the clients benefit from a variety of common spaces, ranging from cafés to an exterior piazza which contains green spaces, sitting areas and a children playground. Although the project’s physical context doesn’t have a particularly strong history, the proposal is sensitive to its surroundings, seamlessly connecting its internal traffic structure to the existent circulation network and carefully treating the limit between its backside and the neighboring site which will host a residential development.

I was involved in the project since its start, developing the 3D concept study, followed by the design phase - in accordance with the two strong retail identities contained.

• Location: Brașov, Romania
• Building Program: Commercial
• Client: Immofinanz
• Year: 2017

Image source: AECOM